Precision Acura Of Princeton | New Acura dealership in Lawrence Township, NJ 08648

The process of selling cars today has changed in just 10 short years. In the not so recent past, consumers found the closest automotive dealers oftentimes through the Yellow Pages, Newspapers, and local cable advertising. Today, auto shoppers have many more options in doing their research for a purchase, including sophisticated Web sites that personalize a dealership and bring to life the beauty of driving a luxury vehicle. Our website is also optimized for the MobileWeb where you can search inventory, see videos and photos, request a quote, and contact us right from your mobile phone. You can also follow our Facebook, Twitter, Blog, You Tube and My Space pages so researching your vehicle, and our dealership, has never been easier!

As the recipient of the highest levels of sales and service excellence awards an Acura dealer can receive, Precision Acura of Princeton has changed the way people shop for automobiles. With the goal of reducing the stress of buying a car, we offer many online tools to help our educated consumers.

Just Announced!

We are a 2012 Acura "Precision Team" Award Winner

Our 14th "Precision Team" Award

It starts with our state-of-the-art Web site www.precisionacura.com where we are open 24/7, and are designed to easily walk you through the purchase of any pre-owned vehicle or a new Acura.

"Consumers have a choice," says Mitchell Brenner, the e-Commerce Manager at the Lawrenceville Acura dealership. "Instead of settling for cookie cutter lease and purchase deals that are usually not what the customer wants, or needs, we will customize each deal to fit each customer. We offer no hassle, no haggle pricing through our dedicated Internet Sales Team".

"Each vehicle in our new inventory also offers an e-Price tool which will generate an Internet Price Quote instantly. Just look for it in your inbox!" Mitchell adds.

"Our Pre-Owned inventory is set to sell and our e-Price is listed right on the site!" Mitchell says.

"As price is only a very small part of the purchase selection, and with so many choices available, we do recommend a visit to the dealership to make sure you make the right choice on the right vehicle at the right deal." he says.

Our state-of-the-art Web site was created to give clients access to information about each Acura model prior to walking into our showroom. High-resolution photographs of Precision's entire inventory - both new and pre-owned - can be found on the Web site with detailed descriptions of the features and options on each model. The site is a customer-friendly interface for people seeking information on just one model or to do feature comparison shopping. We also have live video of most of our pre-owned inventory on our website with new inventory coming soon.

Approximately 40 percent of sales are directly linked to the Web site, and 80 percent of buyers are influenced by it, says Mitchell. "If you're shopping for a high-end luxury vehicle, we encourage you to first visit our site and see the programs and services in place to make your next purchase an exciting and pleasant experience," he says.

The Precision Acura Web site offers:

e-Pricing - Use our e-Price tool to get an instant Internet Only, Hassle Free, Haggle Free purchase price delivered straight to your email inbox. Just go to the vehicle of your choice and click e-Price, fill out the form and your done!

Appointment Scheduling - Use the Web site to schedule your next Service Appointment or Test Drive, Product Consultation, Leasing Inquiries and Finance Questions.

Value Your Trade-In - Prior to walking into the Precision dealership, you can visit our Kelley Blue Book Trade-In Values page to get a Kelley Blue Book Value on your automobile online. You would then make an appointment for us to see your vehicle to give you an official appraisal!

Reserve Loaner Cars - We offer free Acura loaner cars with any scheduled service (Must Be Reserved At The Time Of Scheduling of Appointment.)*

Service - Make sure to check out our Service Specials for discounts on many of our most popular services.

Parts and Accessories - We offer many Specials on our parts and accessories. You can also order parts and accessories right online with our Acura eStore.

"Many of our customers say they would never go anywhere else to buy or service their vehicles. We want to earn the same respect from you." Stop in and and let us show you how easy we are to do business with. You are the entire reason we turn on the lights and open the doors."

*Restrictions may apply Check At Time Of Scheduling

Supporting Educated Consumers