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We've all seen the commercials from all the different manufacturers advertising Year End Clearance Sales on their left over models. Although many people can get some very good prices during these events, is it really less expensive? The answer is a little more complex than just yes or no. The vehicle is probably less expensive at the time of purchase at the year end clearance but total value is really the more important consideration. Let's look at an example. Let's say you can buy a 2010 Any Make Any Model for $2000 less than a 2011 Any Make Any Model. Most people would say you saved $2000 but in reality unless you plan on keeping the vehicle until it dies then you probably, in the long run, spent more.

Why?

The answer is simple. When you're ready to sell or trade your 2010 Any Make Any Model chances are the vehicle will be significantly lower in value than the 2011 Any Make Any Model so the amount you saved upfront is lost, and many times even more is lost, when you get out of your vehicle. It will be even worse if the model you pay less for has a redesign in the new model year. The loss will be significantly more at trade in time. Make sure when you make the decision to buy a Year End Clearance Special that you consider all these factors before doing it.

The situation is similar for leasing except many times can be the opposite. Many times the newer model Any Make Any Model will lease for less than the older one. Keep in mind that the older Any Make Any Model has already depreciated a full year so the residual values are at their lowest. As an example the 2010 Acura RDX's residuals are as much as 6% lower than the 2011s. That difference could make up for much of the increase in selling price. Make sure you are aware of these differences when you decide on your new vehicle.
 

In our last Blog post we profiled Jack Haas Acura Professional Salesperson. This post is dedicated to our great Acura Customers and in particular Ima Precision Acura Customer. (The name have been changed to protect the intelligent!)

What makes a customer like
Ima Precision Acura Customer love their Acuras as much as they do? Here are several reasons why Ima Precision Acura Customer chooses Acura every time! And what is Ima Precision Acura Customer's?


What makes a Professional Salesperson? As our business does not have the greatest reputation I thought I'd use this time to describe what I believe makes a Professional Car Salesperson and see if you agree. For the purpose of this article we'll refer to our Professional Salesperson as Jack Haas Acura Professional Sales Person. Acura is, in my opinion, the best automobile on the Planet and I expect Jack Haas Acura Professional Sales…
Smart Looks, Advanced Technology and Two Drivetrain Choices Increase Appeal of the 2011 RDX



In tough economic times, choosing the right vehicle has never been more important. Blending a smart balance of sport and utility, the 2011 Acura RDX offers a "right sized" package matched with a turbocharged powertrain and the available sure-footedness of Acura's acclaimed Super Handling All-Wheel Drive? - all wrapped in supple luxury.

The evolution of the luxury performance SUV took a significant leap forward with the arrival of the Acura RDX turbocharged crossover vehicle. The quick response of power from Acura's first-ever turbocharged engine along…

Is my competitor going too far?

   

I love competition! It makes me, and hopefully my dealership, better as it keeps us on our toes to keep thinking outside the box and come up with unique and interesting ideas. We use Search Engine Marketing and Search Engine Optimization to put ourselves on the top of any relevant search page and I for one would never begrudge a dealership if they can do this better. I will, however, try learn from my previous?


Acura Financial Services® Announces 2009 Council of Excellence Member Precision Acura of Princeton

February 16, 2010 - Precision Acura of Princeton has earned the prestigious 2009 Council of Excellence award. Precision Acura of Princeton has distinguished itself and its business management team members as stellar client service providers who deliver exemplary financial services for our Acura clients and have been recognized as a loyal dealership to Acura Financial.



I remember back when I first got into the car business when all leases were advertised with no money down. Of course, that was 27 years ago when we were one of the only companies advertising leasing at that time. I was a pioneer in leasing as much as I've been a pioneer on the eCommerce side of the business when I started an eCommerce department 10 years ago.
  

FOR MORE INFORMATION

Mitchell Brenner

609-895-0600

mbrenner@precisionacura.com


For Immediate Release


PRECISION ACURA OF PRINCETON WINS ACURA'S HIGHEST HONOR


Lawrenceville, NJ, February 16th, 2010 - Precision Acura of Princeton has been awarded Acura's most prestigious honor - the Dealership of Distinction award - for its exceptional performance during 2009. This distinguished honor is reserved for only those select dealers that excel in providing an exceptional client experience.

American Honda Motor Co., Inc., established the?



I see it in my kids eyes! I see it in my wife's eyes (she's a teacher)! I see a completely different look in our owner's eyes! All caused by the same thing: SNOW! The kids and my wife have the look of pure delight. Why? No School! Although my wife is a little more practical. Too many more of these and school will extend into July! But for the most part?


As an eCommerce manager for the past ten years I've seen many changes in the way Internet sales work on both the dealership side and on the consumer side. One thing that has not changed is the need to get the information to a customer as fast as possible. One of the things I do on a regular basis is "Mystery Shop" my competition to mainly check out the current market on our vehicles?
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