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As an eCommerce manager for the past ten years I've seen many changes in the way Internet sales work on both the dealership side and on the consumer side. One thing that has not changed is the need to get the information to a customer as fast as possible. One of the things I do on a regular basis is "Mystery Shop" my competition to mainly check out the current market on our vehicles?


Many people when shopping for a vehicle look at price alone to determine who has the best deal. Whether shopping for the same make or different makes, initial price should only be a small part of your buying decision.

When shopping for same make dealerships there are many options to consider other than best Internet Price. For example, what is the reputation of the dealership? A great place to read about your dealership of choice?

We've all seen the commercials from all the different manufacturers advertising Year End Clearance Sales on their left over models. Although many people can get some very good prices during these events, is it really less expensive? The answer is a little more complex than just yes or no. The vehicle is probably less expensive at the time of purchase at the year end clearance but total value is really the more important consideration?

The New 2010 Acura ZDX Is Coming Soon

The 2010 Acura ZDX Arrives This Winter!

A concept vehicle you can own.

Too often, car companies tease car buyers with stunning "concept" vehicles, only to let them down when the eventual production models look plain by comparison. The 2010 Acura ZDX, arriving in December, turns that practice on its head. The ZDX is a concept vehicle you can buy.

The 2010 ZDX arrives this winter with an MSRP os $45,495. As dramatic as the ZDX appears, it is also an engineering masterpiece that combines sports coupe performance with all-weather capability. But any conversation about this exciting new Acura…


An Acura Certified Pre-Owned is so much more than a "used" car. It is a pre-owned vehicle built by a company famous for its commitment to luxury, quality, reliability and safety. The Acura Certified Pre-Owned Program represents all the virtues you expect from Acura, including exceptional service from Precision Acura's Award Winning Service Team.




Precision's pre-owned sales manager, Curt Brown, hand picks which pre-owned cars to sell and which ones to certify. It's a job the 30-year industry veteran doesn't take lightly. "I have a lot of pride in what I do. I treat these cars…

Acura Tops Competitors In Long Term Value For Second Consecutive Year

 

Acura Wins ALG's 2010 Residual Value Award for Best Luxury Brand

 

TORRANCE, Calif., Dec. 2, 2009 - Acura announced today that for the second consecutive year it received the Automotive Lease Guide (ALG) 2010 Residual Value Award for Best Luxury Brand. According to ALG, Acura's line of luxury performance vehicles is expected to retain the highest percentage of their original price after a three-year period. Acura beat out other luxury brands such as Audi, BMW, Lexus and Mercedes-Benz for the highly coveted award.

 "It is an honor to win the award for Best Luxury Brand a second year in a row," said Jeff Conrad, vice president of Acura sales. "It sends a clear message to our customers that Acura vehicles represent a smart choice in today's luxury market".

Residual value is a measure used to recognize vehicle quality, reliability and overall brand strength. ALG determines the award winners after carefully studying the competition in each segment, historical vehicle performance and industry trends. Key factors that affect ALG's residual value forecasts include vehicle quality, production levels relative to demand, pricing strategies and resale performance.

 

Acura

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 270 dealers within the United States. The 2010 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV, the award-winning MDX luxury sport utility vehicle and the all-new ZDX four-door sports coupe.

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About ALG

Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" - the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 40 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc. (Nasdaq: TRAK).

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